If you are using a content marketing strategy for your business-to-business company, don’t miss these tips from Clear Point Agency.
Although you wouldn’t expect that B2B content marketing is high for social media, 87 percent of businesses use it to reach their target audience. The most used is LinkedIn with 91 percent of those who use B2B social media marketing. The next is Twitter with 85 percent, followed by Facebook with 81 percent, YouTube with 73 percent, and Google+ with 55 percent. These social media sites are used for slightly different purposes, but in the end, it’s all to share content.
If you’re looking to use social media to share content for B2B, figure out which one works best for your business. To do this, figure out who your target market is. Unfortunately, you can’t just use the demographics of all the people around your business. Instead you’ll need to figure out who your target market is. Hopefully, you already have a list of companies of which you are attempting to gain their attention. If not, look at the list of clients you already have. Investigate to see if they use social media, how often, and which platform. Through compiling your results, it will be evident which social media site you should focus your efforts on.
Content marketing is used for slightly different reasons. The most noted reason is brand awareness with 82 percent of businesses using it for this reason alone. You might think that a business’s intentions of having content is solely to make sales, but in fact, that is recorded as the eighth reason for B2B content marketing. Ahead of that is web traffic, customer loyalty, thought leadership, customer acquisition, and lead generation.
With 93 percent of B2B businesses using content marketing, it is undeniably a staple in any market. If resources are scarce, there are ways to stretch finances and shorten time invested in content marketing, so give it a try!
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