<img src="//bat.bing.com/action/0?ti=5257385&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

North American Bancard Blog

Find Success With 5 Essential Business Digital Marketing Efforts

Posted by Brooke Tajer   |   Oct 19, 2017 2:19:27 PM

Despite all signs pointing to increased digital usage among consumers for everything from product research to purchasing, nearly 50 percent of businesses still don’t have a digital marketing strategy, according to Smart Insights. That number has decreased from nearly 75 percent over recent years, making now an imperative time for businesses to get on board to stay competitive.

Read More

Topics: Business Tips, Digital Marketing

Travel and Hospitality were Meant for Mobile Payments

Posted by Admin   |   Sep 20, 2017 3:05:47 PM

A 2015 report by the Pew Research Center states that nearly two-thirds of Americans own a smartphone, and 19 percent lack broadband or other ways to access the internet, so their smartphone is their sole link to stay connected with the world around them. Both groups of people use smartphones for the most obvious reason – keeping in touch with friends and family – but people are more often using their smartphones for other reasons, including news, getting information on directions, traffic and public transportation, and increasingly, travel.

Read More

Topics: Mobile payments

What’s More Expensive: Processing Credit Cards or Accepting Cash?

Posted by Brooke Tajer   |   Sep 19, 2017 2:00:00 PM

As a small business, you want to optimize your finances everywhere possible, including regarding how you process payments for customers. Because credit card processing usually includes fees on transactions and can mean extra required payments for equipment and maintenance, you may be tempted to just put up a “cash only” sign at your business and accept paper money only.

Read More

Topics: Credit Card Processing

5 Best Ways to Protect Your Ecommerce Store: Expert Roundup

Posted by Brooke Tajer   |   Sep 15, 2017 4:57:00 PM

Iecommerceshopping.pngn 2017, businesses across eight major industry segments are expected to lose more than $48.2 billion in ecommerce fraud, according to the Signifyd Global State of Ecommerce Fraud in Q1 2017 report. Ecommerce fraud increased 33 percent year-over-year, reports global information services group Experian. With EMV chip cards thwarting attacks in stores on point-of-sale terminals, thieves are heading online with stolen cards and information to complete costly purchases.

Read More

Topics: ecommerce

Building Quality Customer Service: 4 Basics You Should Be Doing Well

Posted by Joshua Griffin   |   Sep 5, 2017 1:23:00 PM

We’ve all been in the situation. A more senior professional comes up to us and goes into a story about how things used to be “back in the day.” It usually elicits some rolling of the eyes or a variation of the glazed-over look, but why? Today’s digital landscape demands a faster pace and being plugged in almost 24/7 to make sure you don’t miss the latest business trend, viral piece of content or even celebrity Instagram post.

Read More

Topics: Business Tips

Mobile Payments and Loyalty Programs are a Millennial Magnet

Posted by Admin   |   Aug 28, 2017 1:13:28 PM

The millennial generation – those who are between the ages of 18 and 35 – is the single largest generation ever seen in the United States. According to the U.S. Census Bureau, this highly-prized group that draws attention from all corners of commerce, had 75.3 million members at the end of 2015. Make no mistake – the millennials are the ones who are driving innovation and adoption of new technologies, and those whose job it is to understand consumer behavior and societal changes are taking their cues from millennials. 

Read More

Topics: Mobile payments

How to Improve the Customer Experience on Your Website

Posted by Brooke Tajer   |   Aug 25, 2017 2:38:52 PM

Today’s businesses succeed when they make their main priority pleasing their customers. Research by Gartner shows 89 percent of marketers compete primarily on customer experience. Yet, the 2017 U.S. Customer Experience Excellence analysis by KPMG Nunwood found 90 percent of brands surveyed are not executing customer experience strategies effectively.

Read More

Topics: Business Tips, websites

5 Cloud-Based Tools That Improve Business Communication

Posted by Brooke Tajer   |   Aug 16, 2017 11:11:13 AM

From ecommerce to in-store businesses, the advancing of mobile technologies is improving productivity across diverse industries. Forbes reports employee mobility improves processes by 30 percent and boosts productivity by 23 percent. Having cloud-based communication tools for document storage, video meetings, chat communication, and social feeds for employees improves satisfaction and leads to better sales.

Read More

Topics: Business Tips

How to Use Payment Analytics to Improve Your Business

Posted by Ashley Littles   |   Aug 10, 2017 4:08:48 PM

Businesses have the opportunity to work more intelligently than ever because of the access they have to data that conveys who their customers are, how they behave, and what they want from a business. By 2020, data production will exceed 44 trillion gigabytes, according to research by the International Data Corporation. More than 75 percent of companies plan on investing in big data to drive better business practices and solutions, but currently only 0.5 percent of data is used.

Read More

Topics: Business Tips

How to Use Mobile to Improve the In-Store Experience: 5 Experts Offer Tips

Posted by Brooke Tajer   |   Aug 1, 2017 1:01:00 PM

It’s likely you’ve seen customers in your stores looking at their smartphones as they shop. Marketing Land reports 90 percent of shoppers use their phones while shopping, with the dominant activities including comparing prices (54 percent), searching for product information (48 percent), and browsing online reviews (42 percent). Shoppers are increasingly blending the in-store experience with online research, which presents opportunities for retailers to take advantage of these omnichannel experiences.

Read More

Topics: Apple Pay, NFC, Mobile payments