Checkpoint 1: Filling the Tank and Packing the Trunk

  • The domain is the actual website you will use for your business so make it short, simple, and relatable.
  • Web hosting is where all of the information is stored for your website. This includes scripts, text, images, and other information.
  • Website Design. Your website has to be appealing to the customer because it represents your brand. Aesthetics and load times are both important aspects of having a great web design.
  • Social media Profiles. At this point, focus on selecting a social media page and creating a profile.

Checkpoint 2: Hitting the Highway

  • Creating content is essential to marketing yourself and building customer relationships.
  • Search engine optimization can be tricky, but with some professional help, your content can rise to the top of any search engine.
  • Social Media. Social media is the perfect way to distribute any content you create and to share exclusive deals and new products.
  • Blogging is the tie between the three. Blogs are the content you’ll be creating for SEO or to put on social media.

Checkpoint 3: Rolling Down the Windows

  • Search engine marketing includes the paid efforts to promote visibility on search engines. This includes the sponsored content you see at the top of any Google search result.
  • Pay-per-click advertising can be difficult to do efficiently with any budget, so it may be in your best interest to consult a professional.
  • Banner Ads. These ads are created for specific websites that you know your target audience visits. Try creating compelling ads, but also keeping it short and to the point.
  • Video Marketing. Video marketing is the future of marketing and is becoming more apparent through Facebook, Instagram, etc. Give it a try and make it interesting.

Checkpoint 4: Checking the Oil

  • Goggle Analytics. For a free analytics tool, you can’t beat Google Analytics, which can track where traffic comes from, how long a person is on your site and more.
  • Clicky Analytics. Reviewing traffic in real time is important when spikes come around. Use Clicky Analytics to do exactly that.
  • Site Reviewing Tools. If you’re trying to rank high with SEO, this tool will crawl your page like Google does and point out your website’s flaws.

Checkpoint 5: Sending Postcards

  • Email Marketing. Email marketing can prove to be very effective, but it can be difficult to build an email list without giving anything away. It’s a great way to track leads and analytics though, so give it a try!
  • Opt-In Campaigns. In order to get people to opt-in to your campaigns, add call-to-action buttons and entice people to sign up.

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                  How to Track Digital Lead Generation

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