The world of Search Engine Optimization (SEO) can be confusing, even for the most seasoned digital marketing professional – it’s no wonder it can throw small business owners through a loop. To help you get the most out of your SEO efforts, North American Bancard has put together a list of what you need to know.
Targeting key words and then creating an entire campaign based on those words is now longer a viable SEO strategy. Now, SEO puts a focus on quality and value – not quantity. To make SEO work for your business, you need to create content that is relevant to both your customers and your business, make it an excellent user experience. This seems like a tall order, but you know your business better than anyone, so take the lead on SEO and make sure your message is getting out to the customers using a search engine to do research before they head out shopping.