Did you know that YouTube reaches more 18-49 year olds than any cable network in the United States? Or, that consumers spend hundreds of millions of hours watching YouTube videos every single day. If you’re looking for a fun and effective way to increase exposure for your business, you should strongly consider posting video content on YouTube. Today we offer you a few tips to help you get started.
Create a Channel – One of the first things you’ll want to do is create your own YouTube channel. This is where you’ll house all of your video content moving forward. Want to make your channel stand out? Customize it with your logo and color palette to reinforce your brand identity.
Content is King – Want to make sure visitors keep coming back to your YouTube channel? Keep creating content! Consumers have come to expect frequent content updates in the digital space. Generally speaking, the most popular YouTube channels tend to be those with the most frequent updates.
Add Tags to Your Videos – So, you’ve made a fun and informative video to upload to YouTube. Now, you’ll want to ensure that as many people as possible see that video. To do so, tag your with keywords to boost your YouTube search rankings. Simply enter the topic of your video into Google’s Keyword Tool to see suggested keywords, ranked for your particular topic. You can then select the keywords you want to use, or enter your own.
Optimize Your Titles/Descriptions – As YouTube searches are powered by Google, keyword optimization is also an important component of the title and description of your YouTube videos. Consider combining a few of the top keywords from your suggested video tags to create the title of your video. Then add as many of those same keywords to your video description as possible.
Share Your Videos Elsewhere – Want to drive even more traffic to your YouTube video? You can do so by hosting your video on your business’s website and by posting your video on other social media sites like Facebook and Twitter.
Associate Your Website with your YouTube Channel – Want to maximize your search results and increase exposure for your business? Associating your domain name with your YouTube Channel can help redirect viewers to your website when they’re viewing your video content.
The popularity of online videos continues to soar. Meanwhile technological advances have made generating video content easier than ever. Take advantage of these facts by creating engaging video content that tells consumers the unique and compelling story of your business.