North American Bancard Blog

Common Challenges Facing Small Businesses

Posted by Jereme Sanborn on

small businessRunning your own business can be a deeply rewarding experience. Having said that, entrepreneurship is not without its challenges. Below, we take a look at some of the most common challenges entrepreneurs face and offer some ways to overcome them.

Cash Flow – No single issue presents more challenges to small and midsize business owners than a lack of cash flow. While securing a small business loan from a bank isn’t always a viable option, there are working capital financial solutions available that can allow you to quickly and easily get the cash you need to grow your businesses.

Customer Retention – Getting a customer is one thing … keeping that customer is another thing altogether. Luckily, from fully committing to providing the best possible customer service to implementing rewards programs that incentivize customers to frequent your business in the future, there are things you can do to keep your customers coming back again and again.

A Lack of Outsourcing – By their nature, entrepreneurs tend to be go-getters who like to take on challenges. However, most entrepreneurs also tend to underestimate the sheer amount of challenges and tasks they will be facing (billing, bookkeeping, marketing, networking, the list is virtually endless). Overwhelmed by your to-do list? By outsourcing some of your responsibilities to experienced professionals, you’ll avoid spreading yourself too thin.

Not Giving Customers What They Want – It’s a mistake many entrepreneurs have made – they bring their products/services to market with the attitude that they have a great idea for a business and hence, customers will flock to them. That’s not the best way to go about things. You should never make assumptions about your customers. Instead, solicit actual feedback from them as to how you can tweak your offerings to better suit their needs. That way you’ll actually be providing customers with something you know they’re interested in, instead of forcing a round peg into a square hole.

Entrepreneurial Burnout – Running your own business can often be a grind. That’s why it’s so important for entrepreneurs to stay refreshed and energized. In addition to outsourcing as mentioned above, you should also try to commit to exercising regularly, delegating tasks to your employees, and spending quality time with friends and family.

Failure to Embrace Innovation – “Evolve or die.” It’s an oft-repeated phrase that many an entrepreneur has unfortunately ignored. Change tends to make people uncomfortable. In today’s marketplace, however, technology is changing more rapidly than ever before. Want to give your business the best possible chance for long-term success? Create a culture throughout your business that embraces innovation and finds ways to leverage technological advances to the benefit of your bottom line.

Fluctuations in the Economy – The longer you’re in business, the more you’ll learn that that our economy goes through different ebbs and flows. The key is ensuring that you’re running your business in a smart and efficient way that will allow you to survive the valleys that accompany the peaks.

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