Whether you’re a sole proprietor or you run several locations, the importance of providing your customers with flexible purchasing options cannot be overstated. One of the most effective and easiest of these to integrate into your business is probably already in your pocket or your hand right now: It’s your smartphone! You will be amazed at what a powerful tool it can be not only for you as a consumer but for your retail operation as well.
How do smartphones aid the credit card payment process?
Not so long ago, merchants were required to have a bulky cash register or credit card machine at the checkout counter. This antiquated equipment was connected to the payments processor via wires and did not allow for any portability.
By way of comparison, today’s mobile card readers can effortlessly connect to any smartphone or tablet. Then, it’s a simple matter of downloading the accompanying payments app to accept payments. At the time of purchase, the merchant simply keys in the amount, and the customer swipes their card or waves it near the contactless payments-equipped reader. In some cases, a signature will be required to authorize the payments. The merchant can then generate an electronic or paper receipt.
Harness the power of your smartphone to expand your business.
Considering the flexibility and portability that a mobile card reader can provide your business, it should come as no surprise that many companies are competing to help you get going.
You’ve likely already come to rely on your smartphone to make your personal life easier. Why not harness the portability and flexibility of this device for your business as well? Join the mobile phone reader revolution, and your business, regardless of its size, will never be the same again.
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