shop onlineSo you’ve decided to start an online store. That’s great! But, how do you promote it? A blog on Scott’s Market Place lists 34 ways that you should promote your online shop to make it a success.

Their tips include:

  • Offer deals on a regular basis.
  • Use email marketing to remind customers to shop.
  • Start a blog.
  • Contact bloggers about your products.
  • Start guest blogging.
  • Offer video tutorials/behind-the-scenes shots.
  • Brand out with social media.
  • Highlight products on social media.
  • Hold contests on social media.
  • Try paid advertising on social media.
  • Include your store’s URL in your email signature.
  • Print your store’s URL on all marketing material.
  • Wrap your vehicle with your store’s URL.
  • Print your URL on shopping bags.
  • Hand out magnets with every purchase.
  • Use counter cards at checkout.
  • Use window clings everywhere you can.
  • Partner with other local business owners.
  • Try your hand at direct-mail marketing.
  • Look into grocery-cart advertising.
  • Place coupons in packages.
  • Update your on-hold message.
  • Get your staff involved.
  • Optimize your product names and descriptions.
  • Optimize your photos.
  • Add your products to Google shopping.
  • Try pay-per-click ads.
  • Join local associations.
  • Sponsor local events.
  • Get customers to review you.
  • Start a referral program.
  • Update your “Closed” sign.
  • Comment in forums/groups.
  • Subscribe to blogs.

For more details on these tips, and more, visit www.scottsmarketplace.com.