email marketing

Photo credit: http://www.visualistan.com/2014/05/10-must-know-email-marketing-stats-2014.html

Creating an email marketing campaign is no easy task and can quickly become costly and time-consuming if not done right. Follow these tips to start your email marketing campaign quick and easy:

Get permission. Unfortunately, you can’t just start sending emails to every email you’ve ever come into contact with. The first step to creating an email marketing campaign is to create a call to action, somewhere they can sign up and find out what they’re getting. People can be quite hesitant to give away their emails, but, if needed, provide incentives for them to sign up. Give them specifics on what they’ll be getting by signing up as well.

Get whitelisted. If you’re going to start an email campaign, one of your goals is for people to actually read your emails. This means staying out of the spam folder and staying in their inbox. In order to guarantee this happening, get whitelisted and find a way into their contact book. Being in someone’s contact list is a sure way to get through, so encourage people to add your business.

Follow-up. Most email service providers give you the option to send a follow-up email to subscribers immediately. This is important to grab their attention and give them an idea of what’s to come. Give a broad overview of the following weeks and what your email campaign is all about.

Consider when to pitch. An email newsletter is made to inform people, not just pitch. Yes, of course, it’s a good idea to pitch your product, but do it subtly with call-to-action buttons. People don’t want to get emails that aren’t consistent with their expectations. Unless that first email providing expectations said “pitch, pitch, pitch”, keep to your word and provide them with what they want.

Analyze. Figuring out what works and what doesn’t is part of being successful. Typically, the service provider will have the analytics for your emails. Use these to construct a better following and better content.

Getting started is one of the hardest parts, so don’t delay. Set up your email marketing campaign with these simple tips and watch your customers get involved with your business.

 

If you found this interesting, you might also enjoy some of these posts:

                  Creating Goals for Social Media Campaigns

                  How to Make Newsletters that are actually Worth Opening